Sean Wallbridge
As a business owner, you’re likely familiar with the importance of effective goal-setting. However, the market has seen many drastic changes in recent years and you might find it more difficult to reach company goals. This isn’t an uncommon reaction to our disorienting new world climate but the success of your business is of paramount importance. At a certain point, it’s time to regroup and realign yourself with your company goals.
Evaluate Your Current Situation
The first step is analyzing where you’re at now. Take a close look at how your company is doing in several areas of business operation such as sales, social media engagement, and customer retention. While your focus should remain on the future, it’s imperative to understand what aspects of your business require reworking. Arguably, just as important is an understanding of what you’re doing right which presents the opportunity to boost team morale – another essential for your company’s success.
Identify High-Level Goals And Short-Term Goals
Once you’ve painted a clear picture of your current situation, you’ll need to identify your high-level goals. A high-level goal refers to a broad objective such as “increasing sales”. While this won’t be enough to get you to the desired goal, determining your intentions will put you on the right track.
From here, try to get specific – what are some smaller goals that when reached will lead you to your main objective? For example, if you wish to increase your sales, a specific goal that could pave the way for this is to increase your email list subscriber count by twenty percent by the end of the second fiscal quarter. This goal is specific, actionable, time-sensitive, and attainable and once you attain it, you can find yourself well on your way to higher sales.
Make an Action Plan
At this point, you’re ready to make an action plan! Best practices for this step include establishing and involving your team early on, allocating resources, and using the right tools. Try involving as many team members as possible in the process. Administrative staff members are necessary for overseeing and organizing your goal attainment. However, don’t underestimate the value of your frontline workers who are usually extremely familiar with the inner workings of your company’s day-to-day operations. Make your expectations clear as this fosters accountability among team members.
Once you’ve established a sense of unity within your team, figure out what sort of resources they’ll need to fulfill their role optimally. Include your goal attainment activities into the company budget and remember to think holistically, focusing on growth.
To make sure the aforementioned business-building activities are accomplished effectively, gather the necessary tools for success. Organization is a crucial part of ensuring all the processes discussed above will run smoothly. Without the right tools, getting company affairs in order can prove to be a full-time job.
Thankfully, there are a host of online services designed to streamline business procedures and ensure company time is being spent efficiently. Customer Relations Manager software for example will help you to organize and manage crucial customer information and help you foster profitable relationships.
A chat tool can keep the lines of communication open among team members. Finally, a major key to your success is the ability to save and organize important files and web pages. When you work with large volumes of information daily, using email and conventional bookmark managers often isn’t enough. You need something intuitive, cloud-based (accessible to all team members from any device), and fast like Navo. Start your free trial and get closer to reaching company goals today.